Customer Spotlight: ClearSaleing

ClearSaleing is a leading technology provider to the online advertising market. Based on a strategic, portfolio management approach to online advertising investments, the ClearSaleing solution represents the next generation in advertising analytics technology.

ClearSaleing’s portfolio management software delivers an improved, more profitable allocation of a company’s spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its Purchase PathTM technology that accurately attributes profit (ROI) across the multiple ads that contribute to the ultimate purchase. Proper attribution management is made possible by ClearSaleing’s granular, cross-media profit tracking capability.

ClearSaleing is able to provide brand name Internet retailers and marketers such as Nationwide Insurance, American Greetings and BMW Finance with a more accurate way to measure, compare and optimize profit (ROI) across their online advertising portfolio. ClearSaleing’s web-based service provides online advertisers with performance visibility, accountability and transparency for all of their Internet advertising sources and the ability to maximize the profit generated from their online campaign investments.

ClearSaleing’s strategic advantage in the market is derived from three principle cornerstones:

• Cross-media profit (ROI) tracking – Profit is the principle metric by which the ClearSaleing technology tracks, evaluates and optimizes campaign performance across all online media.
• Accurate attribution management – ClearSaleing’s patent-pending Purchase PathTM technology tracks and values all "clicks" throughout the purchase path, enabling it to determine each ad’s true contribution to the ultimate purchase.
• Advertising portfolio management – Application of a portfolio management approach that optimally allocates a company’s online advertising investment across a complex mix of advertising campaigns and sources.

ClearSaleing's proprietary technology provides deep insight into virtually any online advertising campaign, including pay-per-click, shopping comparison engines, banners and email, and it delivers targeted recommendations for improvement opportunities. The technology and its modules are configurable and can be automated to help companies achieve their profit goals by applying statistical modeling to produce optimal results.

ClearSaleing delivers its solution through a Software-as-a-Service (Saas) model built on top of a world class hardware and hosting infrastructure provided by Hosting.com. It’s SaaS model and partnership with Hosting.com enables the Company to effectively scale the number of customers it can service. The number of servers and instances can be increased or decreased to match demand without requiring additional re-architecting of the application. In addition, new versions or fixes can be rolled out to many customers as easily as to a single user.