Customer Spotlight: IT Business Edge

IT Business Edge delivers the information, analysis and context that business technology decision makers need to devise strategies, optimize resources and capitalize on IT investments. As a “Technology Intelligence Agent,” the company provides a mix of practical online content and tools different from anything offered by traditional IT publishers, news services or analyst firms.

IT Business Edge features business-focused blogs, exclusive interviews with field experts and industry insiders, plus a database of more than 25,000 abstracts summarizing content from 3,500-plus sources.

Through its website, newsletters and customer database, IT Business Edge offers a variety of advertising and marketing opportunities for vendors eager to reach business technology decision makers. Technology vendors are hungry for people with purchasing power, and 92% of the audience at IT Business Edge participates in purchasing decisions within their companies.

Advertising and marketing opportunities offered by IT Business Edge include:

• CPL Campaigns (CPL) – Permission-based, lead generation programs utilizing white papers or sponsored research
• Custom Content – Original white papers, webcasts, and research reports expertly crafted to maximize the effectiveness of CPL campaigns
• Resource Centers – A topical, site-based home for the white papers, sponsored research reports or webcasts driving CPL programs
• Dedicated E-mail Campaigns – Announcements or offers, delivered to the most loyal IT Business Edge subscribers
• Website Ads – Leaderboard, IMU, Skyscraper and Fold Over placements across the content-rich IT Business Edge site
• Weekly Report Sponsorships – Highly-visible positions in opt-in, html e-mail newsletters

The company’s list of advertising customers includes technology heavy hitters such as IBM, HP, Dell, AT&T, Oracle, Intel, and hundreds of other technology vendors.

Since 2005, IT Business Edge has relied on its partnership with Hosting.com for its Web infrastructure mission critical to its business. Hosting.com’s Colocation Hosting Solutions provide bandwidth, power, security and a reliable physical environment for the Web and database servers at the heart of IT Business Edge’s cutting edge publishing and marketing capabilities.